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Applied Consutlancy Project Logo

Connecting top business Masters’ students with real-world organisational challenges

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Triple Accredited Business School

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We’d like to work with your organisation…

If your management team has been evaluating a new opportunity or considering how to address a recurring issue – maybe this is just the opportunity you’ve been looking for to bring a totally fresh perspective to bear on it.

One of the signature modules in DCU’s business Masters’ degrees is our Applied Consultancy Project. Our students are put in teams of 4 or 5 and are assigned to a client company challenge.

International Expertise

The teams are usually largely international and they bring diversity, energy, enthusiasm and newly learned business models, perspectives and frameworks to bear on client company issues.

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Core Business Skills

Working on this Applied Consultancy Project is the ultimate form of challenge-based learning for the students. It generally acts as a capstone project where they are able to apply their diverse range of skills to either solve a problem or to unlock an opportunity.

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Our past Partners

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What Kind of Projects?

Our students have studied a number of specialisms (such as Finance, Global Business, Digital Marketing etc) and we triage the right students to the appropriate challenge. Each student team will be working under the guidance of an experienced academic supervisor who will ensure that the quality of the work is high.Projects, in the past, have included private, public and third sector challenges. We are pleased to work with Business, Government (or Semi State) and Social Enterprise (or NGO’s).

Our students have studied a number of specialisms (such as Finance, Global Business, Digital Marketing etc) and we triage the right students to the appropriate challenge.
Digital Marketing students will assess online strategy and Marketing students might evaluate and recommend market entry strategies. Finance students will unpack financial opportunities.

Each student team will be working under the guidance of an experienced academic supervisor who will ensure that the quality of the work is high.
Projects, in the past, have included private, public and third sector challenges. We are pleased to work with Business, Government (or Semi State) and Social Enterprise (or NGO’s).

 

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Business
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Government / Semi-State
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Social Enterprise / NGOs

How the Process Works

Step 1 – Q4 2025

You agree to work with us and engage with this initiative. Following that, you develop a draft project proposal.

Step 2 – January 2026

Launch Day in DCU: Meet your student team, discuss the project scope, and sign NDAs if needed.

Step 3 – Proposal Sign Off

Finalise deliverables and assign roles.

Stage 4 – Research Phase

Competitor analysis, market research, and stakeholder interviews.

Stage 5 – Framing Insights

Building the presentation, validating assumptions, and crafting recommendations.

Stage 6 – Final Presentation

Delivery of a 3,000-word report and presentation.

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What's In It for You

Creative Thinking

Access to creative thinking and fresh ideas from well-trained business minds.

Critical Business Insight

Opportunity to take a critical look at business issues and/or opportunities.

Engagement with Top School

A chance to engage with a triple-accredited business school.

Talented Team 

Access to talented students from diverse backgrounds

Ready to bring a fresh perspective to your organisation?

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